Our Story

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hyper sportswear from ideation to creation

After many runs around the Lady Bird Lake Hike and Bike Trail, founder and native Austinite Will von Rosenberg was inspired to create a unique line of technical performance apparel that would appeal to the hyperactive Austin community of runners and outdoor enthusiasts. With the help of a little “runner’s high” HYPER came to mind as the best word to encapsulate the Austin ethos, and with that Hyper Sportswear began to take shape in 2017.

To us Hyper Sportswear is more than a brand, it's a lifestyle. We aim to inspire others everyday to live the Hyper Lifestyle by getting involved in the community, going the extra mile and becoming the best version of you. We also believe that a major part of health and well being starts with giving back and helping others. That's why we have created the Do Good Feel Good campaign to give back. This gives customers the power to give back!

"At Hyper we strive to create unique technical performance driven apparel that makes you feel good and keeps you comfortably active."